like most people here, i find myself reading (and buying!) a lot more due to the speed and convenience of ebooks
plus i won't suffer the embarrassment of some of those *ahem*racy*cough* covers :P
i also enjoy amazon's kindle ebook loaning program. some friends in the US have been nice enough to loan me ebooks of new authors i might be interested in
of course, it's also annoying that some publishers are pulling out their lending, but it's their right, i guess?