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I agree, I don't know why the PDF is considered so bad. As far as I'm concerned it's a great format, it allows me to keep my design and the page flow, and I think that if I size the text large enough and the images are clear enough, it's still going to be clear on a smaller screen. But as far as I know, if I want to sell it on iBookstore, or anywhere else for that matter, I have to have it as an epub or mobi file. I wish I was wrong about this..
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