[MrsJoseph]

Originally Posted by elemenoP

I am curious if the deals themselves will actually be restricted to owners of the "deal-Kindle." Do you have to check out on the Kindle in order to get the deal? Because deals typically have either a URL or an offer code associated with them. Plenty of people will repost the url or offer code to bargain sites. Then it's up to Amazon and the sponsors if they actually want to restrict the deal to certain users (the kindle owners) or not.

eP

From here.

It's not just ads... it's a membership into a special deals "club." Groupon or Thrillist subscribers don't think of themselves as signing up to get another ad in their email every morning, they think they're getting something special. The offers that Amazon has been posing are similar -- such as half-price Amazon gift codes -- and they're only going to be available to people with this special, new Kindle. So it's not just a $25 rebate, but a new, potentially valuable source of content and deals in your life. This is better than not having a Kindle at all, which is the reality for most people.

Emphasis added