Quote:
Originally Posted by DiapDealer
This is a mistake many make. It looks complicated... it sounds complicated. But it's not. It used to be, yes. Of course, it may still be beyond some people's technical skills (I'm not denying it), but if you can manage to download/install Calibre, unzip a file, browse to a specific folder (with a standard GUI dialogue box), and click an OK button... then stripping the DRM from books is not above your pay-grade. Those requirements will certainly still leave some people out in the cold, but nobody will ever convince me that they represent a very significant portion of the ebook purchasing public. 
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As compared to:
Find book you are interested on Amazon site
Click 'Buy now with 1-click' (or the equivalent on the Kindle itself)
Have book magically appear on your Kindle (iPad/Xoom/etc...)
A major design point of the Kindle is that you never need to use a PC at all. It is a standalone piece of kit that has no reliance on other software or hardware. This makes it 'friendly' and accessibly to a large part of the population who have at least no interest and at most positive fear of computers.
They have never had to install Calibre or mess with ADE of worry about where the books are stored on the computer, it just works. (The hallmark of a good user experience)