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Wifi is definitely a deal breaker for me, and 3G is a borderline deal breaker. Meaning, I simply wouldn't buy an e-reader without wifi and if I got one for free I'd likely sell it or give it away.
When I'm at home I admit that wifi and 3G isn't all that big of a deal. My computer and a USB cable is never far away. But when I'm travelling, be it for a weekend or a few weeks, wireless access is fantastic.
The ease with which I can connect to the Calibre content server, or buy new books from Amazon, or even do some basic internet surfing like checking Wikipedia or IMDb, is worth too much to me to bother with a device that doesn't have some kind of wireless functionality.
I can, however, see myself buying an e-reader without 3G if I either got a really good deal on it or if it had some other feature I really desired that wasn't available on 3G readers.
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