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I've actually seen a lot of old paperbacks with inserts in the middle that were ads. Usually for cigarettes or book club deals.
But this is every time you turn off the reader. Or it turns off. One of the things that drives me crazy is how you set it down for a minute and boom, when you pick it up, screensaver screen.
OTOH, it means no Emily Dickinson. It's amazing how creepy people find her. I was reading a thread on a site about video games and people were mentioning that (complete with photoshops of her...)
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