Quote:
Originally Posted by wyndslash
then i don't see why this is such a big deal  . i guess the price just isn't low enough for most people :P i think it's a sort of introductory price; marketing strategy, i suppose. |
I don't think it's an awful plan. I just don't think it'll be that effective. It's not priced aggressively enough. It would be like pricing the Kindle 3 Wifi at $165 and offering coupons. I mean, sure it's a little less, but I don't think it's low enough to convince people who were sitting on the fence.
I may be proven wrong, but I think they could've done much better by pricing the ad-supported Kindle at $99 and making the ads more obtrusive (e.g., larger on the Home screen). Or even just going to $99 but not doing the "special offers" and just going for straight ads. What seems odd to me about this is that the discount is so small and the ads are (seemingly) so easily ignored. It seems like a token effort, in some ways.