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Every time I pick up a magazine there are ads throughout the text I am reading. The back cover is usually one big ad, as is the inside of the front cover. I don't hear anyone complaining about the ads in magazines. Think of the ads on the screensavers like the back cover or inside front cover of a magazine. The small ad on the home-page isn't a big deal either- not much different from all those ads google puts on web pages. I think the price cut in exchange for viewing ads is a good deal- they could have just started pushing ads to everyone's kindles without the price cut...
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