Quote:
Originally Posted by kjk
Ads targeted to your reading list, including sideloaded files! 
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We've seen no indication that Amazon has access to the sideloaded files. Obviously, if they have wireless access to the device, they might be looking at them--but since there's no rule about how files/documents need to be named, or what would be in them, there's no sense, from a marketing viewpoint, in gathering that info.
They don't know if "Tolkein_Hobbit.mobi" is your DRM-stripped copy of
The Hobbit, a bootleg copy, or a set of essays about the Hobbit collected from a dozen blogs & combined into an ebook. Looking at the complete metadata might give more insight, or might be useless.
Too much data to bother with, especially as gathering it involves breaking privacy. (Which they haven't promised readers, but if word got out that they were collecting info about what else is on people's Kindles, they'd lose a lot of business and possibly face weird lawsuits--especially involving those children who've been given Kindles. It's illegal to gather info about kids below a certain age.)