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I just checked out Amazon to have a look at the device. What I think might make the ad idea palatable for some people is the fact that Amazon will let people vote on ads and take people's ad preference into account. I think the screensaver ads are something most people will be able to tune out. How often do you really pay attention to your current screensaver? And the picture of the ad at the bottom of the Home screen doesn't look egregious. but I still think $25 isn't enough of a distinction in order to justify putting ads on the Kindle. I would much rather they offer a year of Amazon Prime with a Kindle 3 Wifi (or even the 3G version).
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