Quote:
Originally Posted by bhartman36
Now granted, math was never my best subject in school, but just how does a company give away $20 worth of merchandise for $10? It would have to be something like "...with the purchase of $100 or more", wouldn't it?
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Not necessarily.
Groupon, among others, has been doing offers like that regularly.
The idea is that giving a few hundred/thousand such deals to actual customers is more cost effective advertising than giving the money to Google or some other giant media company.
B&N for one generated a nice buzz a few weeks ago when word got around that some people were buying Nooks at half price with multiple coupons.