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$25 is $25, I might consider it if I was buying a new Kindle. I bet they'll sell a boatload, but then they would have sold a ton of the regular version anyway. Some of the offers seem very worthwhile, too, depending on how often they actually send decent ones:
Special Offers
You'll receive special offers directly on your Kindle. Examples include:
$10 for $20 Amazon.com Gift Card
$6 for 6 Audible Books (normally $68)
$1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
$10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
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