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Romance is really the top-selling genre, and romance readers have been quick to adopt e-reading. The market is just following that. Genre filters work somewhat but I do see a lot of the Charlaine Harris and the like when pulling up "Science Fiction" as a genre, and I don't think that is even SF, it is urban fantasy or something. I like it when a site has subgenre filters like "post-apocalyptic science fiction," "epic fantasy," "historical romance," and the like. That way you can look at offerings closer to what YOU want.
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