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I do think that Sony's lack of wifi is a big problem for them. Not because wifi is actually necessary, but because it just *seems* lacking when you don't know much about readers (ie, you don't have one and are looking to buy one). I have to pay *more* for a reader that is *missing* something? It was tough to stomach for me, and I'm sure for lots of others as well.
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Well that was part of it for me - my PRS600 has been used every day but to replace it with the new 650 would cost me £100 more than the Kindle and also there is no wifi included.