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At the central London Apple shop, people queue daily when a popular item is released. Only a certain number are available per day.
Is this because Apple is taking them directly from the factory to the shop and the factory simply can't match demand? Or are they setting an arbitrary quota to keep the "rarity" artificially high? Or maybe doing the same as Best Buy in advance of their ad, and making sure they have the promised number in stock for the next day's customers?
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