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For those of you questioning why most ebook readers went to epub instead of mobi - it's because Amazon, the owner of mobi, would not allow any dedicated readers to support both DRM-mobi and any other DRM format.
They can support any number of DRM formats if they use epub - they can only support DRM-mobi if they choose to support mobi.
If you were an e-reader manufacturer, what would you do?
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