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Authors, prior to signing away the contract, have all the rights the law allows, others can only gain those rights with the authors consent. So, some, if not most, authors go into it and will do and agree to whatever to get published, but I believe the consumers have the right to punish them if they so desire.
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On a very academic level, you're right. But to think that an author who has put months or years into his work, months or years into finding an agent, and months or years into finding a publisher...to expect him to get within spitting distance of being published and suddenly say, "No...I want to control the ebook price or there's no deal"...well, that's just unrealistic.
That's like working your butt off to get into the college of your dreams and saying, "The hamburgers you sell on campus cost too much...never mind!"
To put it bluntly, you really need to write a book, get an agent, attract a publisher, and get neck-deep into negotiations to comprehend how improbable it is that any author would go to the mat over the ebook price.