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What's the point of, say, a picket line in front of a restaurant? To embarrass the ownership/management and keep away customers--to exert pressure on the powers-that-be. Hurt them enough, and they'll listen. Maybe.
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Exactly.
Except in this case, you've chosen to set up your picket-line in a parking lot on the opposite side of town from the restaurant you're
trying to "embarrass." Why? Because the owner of that parking lot lets you use his restroom--and even supplies free cardboard to make your signs...maybe passes out some hot chocolate if it gets chilly. It's comfy.
Move your picket-line across town where it belongs... on the publisher's doorstep.