Quote:
Originally Posted by jkeene
Sounds like Apple needs to just declare the iPads are sold under the agency model. Then they can control retail just like a publisher.
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Apple already has control of just about everything associated with their products already, don't they? I rarely see prices vary between resellers, which may be due to tight pricing margins rather than price being dictated. They also have high control of any third party software or accessories. The control Apple has over its product market makes publishers look like anarchists.
"Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints."
Maybe that's understandable. If there's an upcoming promotion, they don't want to be out of stock. But what kind of promotion? I've never seen a reseller specific "sale" of Apple products unless it was old generation hardware clearance, so the only promotion I can imagine would be one organized by Apple.
I find it hard to believe they withhold them to increase demand. They would probably sell out their 'hidden' stock as soon as offered.
edited for clarity.