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Yep. Before my e-reader, I borrowed books from the library or bought used, and tended to stick with old Science Fiction and Fantasy classics. With my e-reader, I read a wider variety of genres when access to them is free (thanks to Project Gutenberg) and I'm also reading newer material from authors I've never heard of before. I think it has something to do with how books are physically arranged. In a bookstore or library, I would usually just get cozy in the Scifi/Fantasy area and not really wander around elsewhere, but there's no really similar form of organization with ebook retail, for better or for worse.
I think the publishing industry is actually making more money off me now with my e-reader :P
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