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redbox04 · 04-08-2011, 07:51 AM

Thank you again to those who participated in the survey. To answer some of the questions and concerns:

The survey was generated by a colleague of mine - and unfortunately I too found a few errors in the survey design after posting the link. Should have checked it!

In any case we gathered some great data, and I wanted to take a moment to share with you exactly what the survey was about:

We are doing a research project on the Kindle in an attempt to identify who Amazon should be spending money advertising to. Our contention is that readers 50+ are the most logical demographic - they read more than any age group - they have more money than any other age group - and they are adopting new technologies at a rapid pace (they were the early adopters for the Kindle, and rank amongst the highest group using Facebook, etc.). Further, this demographic has spent years buying paper books - with the release of new technologies, like the Kindle and other eReaders, we are now able to store thousands of books on once device. We believe that Amazon could do well by positioning the Kindle as a device to "re-purchase" favorite books, and replace a paper book library with an eBook library stored on the Kindle - not only selling the Kindle, but the eBooks as well.

The survey had flaws which were unfortunate, but occurred due to the time constraints we are under and an inappropriate amount of time double checking it. We are not representing Amazon, or any company, and this report is strictly for university purposes.

In any case, I just wanted to take a moment to say thank you. Many of you spent time filling this out, and for that I(and my team) is very grateful. My apologies to anyone who may have been offended or upset by any of the questions or material.

I wish I had posted the survey here as a sample first - you guys give some great critiques/feedback!

Thanks again!

04-08-2011, 07:51 AM	#44
redbox04 Junior Member Posts: 5 Karma: 10 Join Date: Apr 2011 Device: none	Thank you again to those who participated in the survey. To answer some of the questions and concerns: The survey was generated by a colleague of mine - and unfortunately I too found a few errors in the survey design after posting the link. Should have checked it! In any case we gathered some great data, and I wanted to take a moment to share with you exactly what the survey was about: We are doing a research project on the Kindle in an attempt to identify who Amazon should be spending money advertising to. Our contention is that readers 50+ are the most logical demographic - they read more than any age group - they have more money than any other age group - and they are adopting new technologies at a rapid pace (they were the early adopters for the Kindle, and rank amongst the highest group using Facebook, etc.). Further, this demographic has spent years buying paper books - with the release of new technologies, like the Kindle and other eReaders, we are now able to store thousands of books on once device. We believe that Amazon could do well by positioning the Kindle as a device to "re-purchase" favorite books, and replace a paper book library with an eBook library stored on the Kindle - not only selling the Kindle, but the eBooks as well. The survey had flaws which were unfortunate, but occurred due to the time constraints we are under and an inappropriate amount of time double checking it. We are not representing Amazon, or any company, and this report is strictly for university purposes. In any case, I just wanted to take a moment to say thank you. Many of you spent time filling this out, and for that I(and my team) is very grateful. My apologies to anyone who may have been offended or upset by any of the questions or material. I wish I had posted the survey here as a sample first - you guys give some great critiques/feedback! Thanks again!