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My own conjecture:
1) Ebay can command a premium over the open market price for readers simply becuase they are ebay and their popular, howmany times do you see your friends and show them your latest purchase and brag, I bought it from overstock.com or I bought it from KMart, no your are more likely to do that becuase you bought it on ebay.
2) Never under estimate the stupidity of the consumer, some are willing to pay extra high prices becuase they think that eaby is the only web store out there. Don't laugh I met someone who thought this was the fact.
3) Some like the idea of an auction and it doesn't ocurr to them that you could end up paying more at an auction then you would open market.
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