Thread: Kinda bitter sign outside a closing Borders Store
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Old 04-06-2011, 12:46 PM   #100
Hellmark
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Quote:
Originally Posted by bhartman36 View Post
The problem is broader than that. Borders had a Web site. Towards the end, they had an e-reader. You could've done no-pants shopping on either one. What Borders didn't do was give anyone a reason to do either one rather than using Amazon or B&N.
You're not totally accurate. the Koboreader was never Borders exclusive, or even made by them. Kobo is a separate company, that is a business partner of Border's, because Borders subcontracted their ebook store to Kobo. The confusion comes in because Borders was one of the first stores to sell the Kobo Reader, due to that preexisting business relationship allowing for ease of establishing retail sales locations. Other stores quickly followed after Borders.
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