I think the statement made by Mr. president of sales for HarperCollins is wrong on (at least) two counts.
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"The previous ebook policy would undermine the emerging ebook eco-system, hurt the growing ebook channel..."
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How does limiting the number of times an ebook is borrowed do this? All it does is undermine the library's resources because they have to pay more fees. I have bought more ebooks because I have borrowed from the library. Often only a few books in a series were available, I liked them and I bought the rest of the series. I may not have even looked at the series otherwise. Or I discovered an author from borrowing one book and bought many more.
Quote:
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"The previous ebook policy would place additional pressure on physical bookstores"
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One might argue that ebooks place pressure on physical bookstores, or libraries place pressure on physical bookstores, but I don't see how their lending policy is related to physical bookstores at all.