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I wouldn't pay hardcover prices in any case. And I don't see any sense arguing on the basis of cost to the publisher. Same price seems fair enough for a brand new book. Including all discounts, of course. They have to make money somewhere, after all. But I consider an ebook that is priced higher than the hardcover to be a personal affront against my personal preference. This is a slap in the face for ebook buyers.
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