I think that you need to exchange this unit with the store that you bought this from.
Let me explain this issue a little bit in terms of a desktop PC becuase you Litterati is nothing more then a PC that has been adapted for reading electronic books. When you turn on a PC the operation is under the control of the bootstrap, which tells the PC what parts it has and how to get up and running. The bootsrap is a little piece of software code that resides in memory and sometimes there are sections of memory, called sectors, that are not working quite right, called a bad sector, when a bad sector occurs the brains of the PC, called the CPU (Central Processing Unit) attempts to read the sectors of memory until it succeeds. In your case you have some bad sectors in memory which is delaying the bootstrap and thus the boot time (the amount of time it takes for you Literati to turn on).
So after all of this technical jargon here the bottom line is that you need to excahnge the Literati that you have for a new one. Hopefully one without bad sectors in memory.
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