Now dropped to free for Kindle.
As long as you're not Canadian.
Looks like this is going to be another one of those batches of FT Press books not free for us, unless they're just concentrating on setting the US prices first, since all that religious Tyndale House stuff is also showing as non-free after the US drop. Or maybe they're excluding Canada, too.
ETA: Never mind. FT & Tyndale still giveth unto us. Zondervan, not so much.