Exclusive eBooks take away choice. Let's say you have a Kindle and your computer had Kindle4PC. You are good to go with eBooks from Amazon. Now you find out about an eBook that you have been waiting for for some time and yet Apple has it. But wait, you don't have a Apple device that runs iBooks. That exclusivity just took away your choice.
People who do not do Kindle eBooks have the same choice taken away from them when Amazon gets exclusive rights.
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