I think AT&T proved that it doesn't have a "Brand" anymore. Or, at least, not the recognition they'd prefer to have!

With SBC purchasing them (basically, making 'Bell' again), I think that AT&T needs to keep their mouth's shut, these days. Instead of saying things like "...like a toy." How about PARTNER with them? If it works out, everybody wins! It's just so typical of the cocky attitude the big guys have. Rome fell, too. No-one expected that either.