Personally I see DRM as a minor inconvenience that I can avoid easily. My smart phone can read books from Amazon, Barns and Nobles and Borders. I can deal with Amazons' proprietary format and Barns and Noble's DRM by shifting readers on the smart phone, not really any big deal. I know I can strip the DRM from the books if I want to and how to acomplish that if I need to, have not had the need as yet. I'm perfectly happy filiping between readers as needed, don't need to carry anything additional simply need to hit the escape key a few times and the enter key a few times, not a real big deal.
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