Quote:
Originally Posted by Giggleton
They definitely should, format confusion is a real problem and Amazon's mission is to solve all customer confusion. I'm just slightly annoyed every time I forget that Kindle can't read epubs after I forward myself one through email and receive that apology letter from Amazon, the least they could do is auto convert it for me.

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Amazon's mission is not to solve all customer confusion. Amazon's mission is to take over the world of eBooks. This will not happen no matter how hard they try. If Amazon really wanted to end customer confusion, they'd dump AZW for ADE based ePub.