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This is interesting to look at, but I'm mildly curious about how much of that ePub slice can be attributed to downloaders who don't necessarily use the format as-is, but to convert from, since the Meatgrinder's Mobi (and possibly other) auto-conversion often seriously mangles things.
But I suppose it that would just go to show that ePub is slightly preferred among Smashwords users because it's more versatile overall (and maybe they don't want to spend too much time fixing the metadata)?
In any case, the posters upthread are right in that it's the restrictions imposed by DRM that are causing the real barriers, rather than differences in format.
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