Quote:
Originally Posted by OtterBooks
....If Amazon didn't insist on exclusivity and the sales exceeded the advance, they would have profited no matter who sold it. The margin would have been even greater when bought through them, which considering their market share would be often.
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They'll probably make as much, possibly more, money by not acting as her publisher.
As the publisher they wouldn't get that much bigger a slice of the pie, and would have lots of costs including the advance and editing.
The deal with Amazon wouldn't make sense to Hocking, who says she wanted to work with a publisher to test out the traditional advantages (advances, editors, marketing). Amazon has none of that, so why bother?
Amazon does stuff like the occasionally to make a big splash and advance the brand.