Quote:
Originally Posted by SensualPoet
Well, I'm guessing Amazon will do very well just selling as the agent for St Martin's in the Kindle format -- probably half the Hocking ebooks will flow through Amazon anyway -- and without investing a penny upfront.
Just speculating, but perhaps Amazon was thinking this was a great opportunity to expand into the "youth segment" which is Hocking's prime audience, selling them Kindles and banking on them enjoying reading and wanting more.
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I'm not sure that this would really be an "expansion," since the vast majority of Hocking's books (over 100,000 per month(!)) are sold on amazon anyway.
I think that amazon was both interested in the money, but maybe just as much in being able to have an exclusive deal with someone who is so well known to ebook fans.