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I got a little late to this one, but here's my 2 cents worth.
It's one of those things that you have to take a bad review on the chin whether the bad review is warranted or not. The reader is entitled to their opinion and it's a subjective one. No one sees a book the same way. If the writer can't handle that, time to get another another job.
As to bad publicity, I like to think not all bad publicity is good publicity. If a book is universally panned or the author misbehaves, I'd like to think time to get a pen name. That said, a couple of months ago, a writer went after someone who placed a review on Amazon UK. She left comment after comment for the reader who'd left the review. A thread was started where everyone discussed the writer's bad behavior. How was the writer punished? With a book that reached the top 100. So maybe bad publicity is good publicity. :-)
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