I have a theory - I think Sony honchos just decided that it would be good to get into the ereader market, and issued a directive...........
They then forgot they'd done it.
Meanwhile, the ereader development dept just kept toodling on, bringing out the odd new model, updates, etc... as they were supposed to, but forgot to keep in touch with the marketing people...........
The marketing dept did a launch programme way back, but then forgot
they'd done it - apart from a guy in a back office somewhere who was appointed ereader liason back at the start...........
Everyone's forgotten about him, so he's snowed under, struggles to do a decent job, but has forgotten who he should be reporting to, and anyway hasn't got time to waste talking to the suits.............
