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The Kindle is only one of many brands of ebook reader. If you are surveying only Kindle owners (or, it would appear from some previous comments, prospective Kindle owners) you should make that clear.
Your answer options seem weird -- for instance, what is the difference between "moderately important" and "important"? Is there a good reason why someone who thinks dog-earing pages is important should have to decide from four possible choices exactly how important it is? I doubt if most people have ever really considered it.
Personally, I'm a bit peeved that you distinguish "books" and "ebooks" as if ebooks were somehow not books at all. For those of us who read them, they most certainly are books.
I'm a little confused as to why you have a very large, multi-line text box for entering how many books one has read in the past year, but a very small one for "other" in the question about when one reads.
The question about obtaining books leaves out a lot of options. For example, what about people who get their books from sources like Project Gutenberg? Or is this another case where you're assuming that ebooks are not "real" books?
And for that matter, why are "purchase from bookstore" and "purchase online" separate options? Are bookstores that are online somehow not bookstores? What if someone orders a book from the Dover catalog -- if the means of ordering (walking in versus via a computer) makes a difference, then there needs to be some accounting for people who snail checks to vendors, order by phone, etc., because those are neither.
I have to assume that a used bookstore counts as a bookstore, but what about a charity book table at a grocery store? What about a library book sale? What about books sold as incidental items in another sort of store, such as a gift shop that carries a book about glass paperweights? What about free books from a "put and take" box at work, church, or where I used to live, in a little shed at the town dump?
What should someone who reads 3 books a year answer for "how often...?" They read more than yearly, less than monthly.
Why are tabloids specified as a source of news, but not entertainment? Why can't newspapers provide education or a means of learning new things? Many have columns devoted specifically to that (I used to write one, in fact).
How is vacation time not leisure time?
You define the term "ebook" in question 14, but you've used it repeatedly before, in questions 1, 2, 3, and 4, and referenced 4 in 5.
And that's just from quickly skimming the first page of your "Kindle Questionnaire Survey" (or maybe that should be the first page page). I'm seriously wondering, at this point, if you actually are a graduate student, or if you're a middle-school kid working on a project for the science fair, because I think a grad student would have written a much better survey.
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