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I remember when only the nook had the book lending feature and Kindle owners use to always say .."Oh..that is useless and it's a gimmick we don't need or want that feature" but as soon as Amazon offered that feature .. it changed to ... "what a great thing Amazon has done" and all these websites started to offer a way to lend out books.
If Amazon made it easier for people to borrow books from the library, I bet they will be shouting it from roof tops..
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