I would not be surprised if this tempest is improving her sales, at least in the short term. Some people are going to want to join the pile-on, but will feel that it's not fair to do it unless they read the book, so they'll pick it up. Whereas without this tantrum, no one would ever have noticed the book; it would sink into the slush pile. I can't imagine it will help her, long term, though.
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