I have a rooted Nook Color and I'm not surprised at the popularity. There's nothing in its price range with its raw capability. It combines an iPad class screen with a smaller form factor and much lower price.
Devices like the Pandigital Novel are good - but with lower quality and resistive screens they don't have the same appeal to the eye - and they're also harder to hack. Hardwiring the boot order on the NC helped make it a hacker's dream.
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