Sometimes the biggest competitor can come form the darnest of places. There is no denying that the nook has a strong following due to it's great hardware and excellent price point. Many have bought the nook for a true color screen to enhance reading many have bought the nook because it's a cheap tablet.
From Digitimes
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With a clear differentiation to Apple's iPads in display size, targeted market and pricing, the Nook Color, priced at US$249, has actually taken up over 50% of the iPad-like market in the North America market, indicated the sources. (more...)
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Note how electronista hints at how many folks have bought the device simply because hacking it was so easy to accomplish, and hence resulting in a full blown tablet. I find myself in this camp and have been enjoying a truly portable 7" tablet/eReader. With a modified nook, I'm able to read PDF, Kindle, Adobe DRM, ePUB, etc...
Electronista
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Reasons for the popularity weren't given out. The Android device deliberately shies away from being a true tablet with a lack of support for easily available third-party apps and an interface that focuses on reading. Its $249 price has made it half as expensive as an iPad, however, and enthusiasts have taken to unofficial hacks to get full-fledged Android onboard.
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