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I start to wonder why we have ePUB specs in the first place, in everyone, even Apple and publishers just do things not defined in the standard (yet). The focus on iPAD only seems strange. Also the ePUBS with video are usually denied on iPAD?
Currently it seems the standard and the market are in a kind of flux. 'Normal' eInk readers versus iPad. It's strange that Apple doesn's support ePUB fully and on the other hand supports things that are not yet in the ePUB specifications. Sounds more like iPUB to me at this time.
Now, I understand some publications can benefit from embedded video/audio, sure, but I'm just worried that this is Apple's way to devide the eReader community into yet another standard.
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