Quote:
Originally Posted by dschoemaker
Personally I think its hilarious that a bunch of hobbiests got WAY out in front of Barnes & Noble on this product. They are easily six months if not a year ahead of people who get paid to come up with this stuff. If I was B&N I'd be hunting them down and hiring them for giving the NC some real legs.
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I believe that B&N isn't in the business of selling Nooks, really. Their profit margin on those isn't that great. What they're in the business for, is to sell books. The Nook is only the medium of selling those books.
Rooting the nook and allowing it to load books from other vendors isn't making them any money so there isn't much incentive to deviate from the basic strategy.
I'm a good example of that. I'm in Canada. I cannot purchase from the B&N store so the only way to use a Nook is to root it. So after B&N sold me a Nook and I rooted it they aren't expecting another dime from me.
Having said that however, I can see them improving the app base so that they can offer more features that will allow them to make sell more books and magazines. It makes more business sense.