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Originally Posted by Shaggy
That's a good analogy when you boil it all down. The way they implemented this, they're really just asking for donations, not enforcing payment.
They want the advertising hits of a free service, but they want the revenue of a subscription service. That's why the paywall is intentionally more like swiss-cheese.
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I think you nailed it. It's just like a little reminder that they'd really like it if you maybe, possibly paid for the content, please.
Some will, many won't. It'll be a revenue boost while still leaving content available for the most part.