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You don’t have to be on-line to read the books. The idea is that you buy your books in the bookstore of choice, but they are all stored and downloaded from the same site. If you are going to read on an ereader, you download your books from the site Bokskya (The Book Cloud) to your computer with ADE. There is an app with the same name for use on tablets and smartphones (html5).
It doesn’t seem like most of the smaller publishers are going to be part of it, at least not from the start. They think it’s too expensive. I don’t know if they are going to be able to sell their eBooks in the big bookstores or not.
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