Quote:
Originally Posted by HarryT
What would be the point in advertising a device which is already in short supply?
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The point would be to let people know there is an alternative to the Kindle. Look at all the free marketing the Kindle gets. When you mention ebook reader to someone, assuming they have a clue as to what you are talking about, the first response is "Kindle"; the second response is "I didn't know Sony made one". As long as everyone is in the same boat -- short supply -- a smart company would keep up the demand call by making sure that its name was the first to cross the lips of prospective buyers. Rather than have people wait 3 months for a Kindle, let them wait 3 months for a Sony.
And I wonder how short the supply of the Sony really is. I note that J&R World has been advertising the Sony Reader in it's full-page ads in the NY Times recently and not indicating that they are out of stock. J&R is not know for wasting precious -- and very expensive -- ad space on goods it can't deliver.