GA, I think it's more that both Amazon and Apple have a head start at online transactions and selling digital content.
Both also work with a variety of digital wares. E.g. Apple sells music, apps, video (buy and rent) and now books. Amazon also sells music, video, books, is moving into apps. They also have S3, which is the backbone for services like Dropbox, and they've commercialized for years now.
B&N can catch up, and I would say they've actually done a decent job -- possibly more than analysts and investors credit. They've also done a good job at leveraging the physical stores to push the Nook. But they're still a bit behind.
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