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Dan Brown, Stephen King, Stephanie Meyers and JK Rowling are already massively available through download sites. I firmly believe they won't be *more* shared if they remove DRM (or, in Rowling's case, release a legit ebook version.)
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Harry potter is the only book I downloaded.
A few example where drm hurt sales. Hey, Let's watch heroes on TF1 vision. First price a bit high for rental, but well.
Then, mm, what firefox ??? No, use IE ! Then it got me though some time of windows update. After that, still not good enough, i needed to install their software. At that point, I gave up.
Buying stuff must be easy. Safe. Also, to me a book i can't de-drm is considered rental. So, the price I'm willing to put there is a rental price, not purchase price.
We as customers have the right to say "no, i will not buy book with drm". And IMHO, the publishers can't force us to buy. We can be "forced" to buy food or other vital stuff at prices we don't agree with, but we don't need the books to live, so we're going to be more picky. They tends to forget that. Maybe if people don't buy, it's not because they can get for free, but because the proposed product don't fit theirs expectations. Or because other interest have gotten their money.