More info...
The Why:
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William Lynch was Executive VP of Marketing and General Manager of HSN.com before becoming B&N's CEO.
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and more specifics from the HSN website:
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"Coming Soon "Sneak Peek" Updates
HSN will have the "sneak peek" of the new Nook updates, which launches in April
The new updates will be sent out automatically if your device in connected to Wi-Fi
HSN customers will receive the update first"
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and lastly, HSN.com will have live video, so you don't need cable or satellite.