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Originally Posted by karunaji
Which most Latvians or Russians can't read because there are very few books in Latvian or Russian on Amazon 
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It doesn't have to be Amazon. That said, if money's to be made there they'll show up sooner or later. I wouldn't count on their entering the Latvian market soon, granted, but books in Russian? Surely only a question of time. That said, it's early days yet, Amazon has only just begun getting a foot into European markets (Germany and France, for starters).
With all that in mind, I don't use Amazon myself. I couldn't care less about them failing in some markets.
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Fonts are there but for commercial product you need more than that. For example, search function in Kindle is meaningless if it doesn't support Russian keyboard. Alphabetic ordering is another issue. Localized version with all menu options translated into local language is preferable.
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Of course, but that's really just a firmware update away. It's not exactly rocket science.